INTRODUCING: BOLERO TEA-INFUSED HARD SELTZER
Dec 14, 2020 – 0 Comments
FRIENDS! It's been awhile since we posted to the trusty blog, but this is highly worth the return. We’re elevating our seltzer game with the launch of BOLERO, a hard seltzer made with real cold-brewed tea and real fruit. The first flavor to hit the market will be BOLERO Peach Tea-Infused Hard Seltzer.
It’s no secret that hard seltzer continues to experience an epic boom. According to Nielsen data, off-premise sales of hard seltzer in the US quadrupled on a year-over-year basis in 2020, further propelled by the global pandemic, which has led to more at-home consumption.
What truly sets BOLERO apart from other hard seltzers is the infusion of real cold-brewed tea and real fruit. To push the boundaries on complexity and flavor, we worked with an East-Coast-based tea supplier to develop a custom tea and fruit blend that the brewery cold brews in-house before the tea is expertly blended with a custom hard seltzer base. What’s even cooler is that we’re partnering with our good pals at Revival for the first flavor: a peach tea hard seltzer. The tea and fruit blend used in BOLERO Peach includes black and green teas, rooibos, matcha, peach, lemon, lime, and papaya.Perfect for tempering the deep and spicy flavors of Revival’s fried chicken and other Southern-inspired offerings.
BOLERO Peach Tea-Infused Hard Seltzer is rolling out in 4-packs of 16 oz tallboys at liquor stores and at Revival’s Minneapolis and St. Paul locations the week of . BOLERO clocks in at 5% ABV; additional nutritional details are forthcoming.